Overview
In today's digital age, businesses are increasingly relying on digital technologies to remain competitive and there is a growing demand for professionals who can manage and lead digital transformation initiatives. The master's program in business digitalization is designed to address this need by providing students with a deep understanding of how digital technologies are transforming business models, processes, and operations. The curriculum of the master's program in business digitalization at the Swedish Open University is designed to provide students with a solid foundation in both business principles and digital technology, provide knowledge and skills needed to effectively navigate and thrive in the digital business landscape, and allow them to bridge the gap between the two and develop effective digital strategies.
The program will provide students with the technical skills needed to manage large sets of data, as well as the ability to analyze and interpret data to make informed business decisions. Students will learn how to develop and implement digital marketing campaigns, create engaging content for social media platforms, and design e-commerce websites that are user-friendly and secure. The program's emphasis on practical skills and real-world experience, combined with the expertise of its faculty, makes it an excellent choice for individuals looking to advance their careers in the digital business world.
The program is delivered online, allowing students to study at their own pace following their own schedule. On completion of the program, graduates will be well-equipped to pursue a range of careers in digital transformation and technology management. They will have developed a strong foundation of business knowledge and digital skills that can be applied to diverse professional settings. Graduates may find employment as digital transformation consultants, IT managers, digital marketing specialists, and e-commerce managers, among others.
Program Learning Outcomes and Objectives
On completion of the program, students will be able to:
• Develop a comprehensive understanding of digital technologies and their impact on business operations and strategy.
• Analyze and evaluate complex business problems in the digital economy using advanced analytical tools and techniques.
• Develop and implement effective digital business strategies that create value for the stakeholders.
• Communicate effectively and persuasively in both oral and written formats in a variety of business contexts.
• Apply ethical and responsible practices in decision-making and digital business operations.
• Lead and manage digital teams effectively, including cross-functional and geographically distributed teams.
Program Structure
The program is for one year and consists of 60 credits. The program is delivered online, allowing students to study at their own pace following their own schedule. The program includes the following courses:
1. Data Analytics and Business Intelligence (7.5)
2. Research Methods in Business (7.5)
3. Digital Transformation in Organizations (7.5)
4. Digital Marketing (7.5 credits)
5. Cybersecurity and Risk Management in Digital Environments (7.5)
6. Artificial Intelligence and Machine Learning in Business (7.5)
7. Digital Business Strategy (5)
Final Project
The final project is the culminating experience of the program. Students will use their knowledge and skills to analyze a real-world digital business problem. The project will be presented to a panel of experts who will evaluate it and provide feedback.
Career Opportunities
Graduates of the program will be well-equipped to pursue careers in digital businesses. Graduates can pursue a range of careers related to digital business management, including:
• Digital Marketing Managers
• E-commerce Managers
• Digital Transformation Managers
• Data Analytics Managers
• Cybersecurity and Risk Managers
• Innovation and Entrepreneurship Managers
• Digital Business Consultants
• Chief Digital Officers
Admission Requirements
To be considered for admission to the master’s program at the Swedish Open University, applicants must meet the following requirements:
• Hold a bachelor's degree from an accredited institution.
• Have a minimum GPA or equivalent of 70 percent.
• Provide evidence of proficiency in the English language.
• Submit a statement of purpose and a strong interest in the program.
• Complete an interview with the program faculty.
• Have a minimum of two years of professional work experience.
Tuition and Fees
The tuition fee for the master’s program at the Swedish Open University is 3,500 USD per semester. This does not include additional fees such as textbooks, technology fees, and other course material.
Assessment and evaluation
Student learning will be assessed using a number of methods, including exams, essays, case studies, and projects. Students will also be evaluated on their participation in online discussions and group projects. Course evaluations will be conducted at the end of each course to gather feedback from the students on the effectiveness of the course and the teaching methods used.
Graduation requirements
To graduate from the Bachelor’s Program in at Swedish Open University, students must:
• Complete all required courses and earn a minimum of 60 credits for a 1-year program.
• Maintain a minimum grade of 60 percent in each course.
• Successfully complete a master’s thesis or project.
• Meet any additional requirements set by the university.
